War Idioms in Business
There are a lot of expressions used in business which are borrowed from the army and from war.
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- When businesses fail because of a poor economy, they can be said to be 'casualties'
- They were a casualty of the last recession
- Most companies set 'targets' for their employees
- Our target this year is to increase sales by 10%
- If you don't want your boss to notice you, it's a good idea to 'keep your head down'
- The boss is very angry. It would be a good idea to keep your head down for a few days
- Some people seem to do things which make them look bad - they are 'their own worst enemy'
- He's always irritating the boss by being late for meetings. He's his own worst enemy
- You may need to 'reinforce' your marketing position
- Our sales team is doing badly against the competition. We may need to reinforce the team with some new recruits
- You ' don't give up without a fight
- I don't think we should just withdraw the product because we have such a poor share of the market. Let's not give up without a fight. Let's try some other marketing strategies
- Often different departments of a company have a 'battle' over budgets
- There isn't much money and Accounts and Marketing are having a big battle over the advertising budget
- You can 'set your sights on ' an objective
- I've set my sights on being the next sales manager
- You can 'join forces' with another company
- In China, we've decided to join forces with a local company and set up a joint venture
- If you receive a lot of enquiries, you can say you are 'bombarded' with them
- After our last radio campaign, we were bombarded with calls to our customer lines
- If there are a lot of potential problems in doing something, it can be described as a 'minefield'
- The workers are very unhappy and so are the customers. Taking over that company would be a real minefield
- You can 'gain ground' on your competition
- We've gained ground in the Japanese market. We now have a 20% market share, up from just 7% last year.
- You can 'capture' a larger share of a market
- We need to capture more of the youth market