lafferty propagnda or persuasive techniques
Terms
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- Name Calling
- (usually in politics) using negative words to turn you against the opponent without giving evidence or facts.
- Scapegoat
- person or thing blamed unfairly.
- Plain Folks
- associates the candidate or product with simple, down-to-earth values; may claim that one's opponent is a big shot.
- Facts and figures
- using statistics or information that sounds scientific to promote one's product or candidate.
- Bandwagon
- persuading us to accept someone or something because of its popularity.
- Transfer
- showing an attractive image, and then attaching that attractiveness to one's product or idea;many ads do this.
- Glittering Generality
- using words that are patriotic, attractive, or catchy but don't really say anything.
- Expert Opinion
- testimonial by someone who has expertise in this area.
- Repetition
- repeating a name, slogan, product, or phone number over and over.
- Snob Appeal
- suggesting that association with a product or person will make you special.
- Scare tactics
- describes possible negative effects with strong images to make people act out of fear instead of reason.
- Ad hominem
- Latin for "to the man"; attacking an opponent's character rather than answering her argument.
- Stereotype
- common but oversimplified or unfair images of a group.