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campaign finance chair
Coordinates the fund raising of a political campaign
campaign manager
The individual who travels with the candidate and coordinates the different aspects of the campaign.
campaign-free media
Coverage of the campaign by the news media, is free but also independent
candidate debate
forum in which political candidates face each other to discuss their platform, records, and character
contrast ad
Ad that compares the records and proposals of the candidates, with a bias toward the sponsor.
direct mailer
A professional who supervises a political campaign's direct-mail fund-raising strategies.
general election campaign
The part of a political campaign aimed at winning a general election.
get-out-the-vote (GOTV)
A push at the end of a political campaign to encourage supporters to go to the polls.
hard money
Legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission.
inoculation ad
attempts to counteract the otherÂ’s sides negative ads before theyÂ’re aired (like being inoculated for a disease - take preemptive action against it)
issue advocacy ads
focus on an issue rather than a candidate
matching funds
Donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises.
A campaign finance reform law of 2002 that strives to limit the influence made on public policy by interest groups that limits the groups' use of unregulated soft money.
media campaign
The part of a political campaign waged in the broadcast and print media.
media consultant
A professional who produces political candidates' television, radio and print advertisements.
negative ad
Advertising on behalf of a candidate that attacks the opponent's platform or character.
nomination campaign
That part of a political campaign aimed at winning a primary election.
organizational campaign
That part of a political campaign involved in fund-raising, literature distribution, and all other activities not directly involving the candidate.
Political Action Committee. Federally mandated, officially registered fund-raising committee that represents interest groups in the political process.
paid media
Political advertisments purchased for a candidate's campaign
personal campaign
That part of a political campaign concerned with presenting the candidate's public image
political consultant
Professional who manages acmpaigns and political advertisements for political candidates.
A professional who takes public opinion surveys that guide political campaigns.
positive ad
Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, without reference to the opponent.
public funds
Donations from the general tax revenues to the campaigns of qualifying presidential candidates.
soft money
The virtually unregulated money funneled by individuals and political committees through state and local parties.
sound bytes
Brief, clever quotes that will catch the media's attention and then be used on TV campaigns to leave a lasting impression of the candidate's character, policies, etc. on the voters who see it.
spot ad
Television advertising on behalf of a candidate that is broadcast in sixty-, thirty-, or ten-second duration.
voter canvass
the process by which a campaign gets in touch with individual voters, either by door-to-door solicitation or by telephone

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