BUS 100-Ch 15
Terms
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- marketing intermediaries
- organizations that assist in moving goods from producers to users
- channel of distribution
- a whole set of marketing intermediaries that join together to transport and store goods in their path from producers to consumers
- agents/brokers
- marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods
- wholesaler
- a marketing intermediary that sells to other organizations
- retailer
- organization that sells to the ultimate consumer
- utility
- a feature added to a product to improves the usefulness and accessibility of it
- time utility
- adding value to products by making them available when needed
- place utility
- adding value to products by having them where people want them
- possession utility
- doing whatever is necessary to transfer ownership from one party to another
- information utility
- adding value to products by opening two-way flows of information between marketing participants
- service utility
- adding value by providing fast, friendly service
- merchant wholesalers
- independently owned firms that take title to the goods they handle
- rack jobbers
- wholesalers that furnish shelves full of merchandise to retailers
- cash-and-carry wholesalers
- wholesalers that serve mostly smaller retailers with a limited product assortment
- drop shippers
- wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer
- intensive distribution
- distribution that puts products into as many retail outlets as possible
- selective distribution
- distribution that sends products to only a preferred group of retailers
- direct selling
- selling to consumers in their homes or where they work
- direct marketing
- any activity that directly links manufacturers with the ultimate customer
- corporate distribution system
- a distribution system in which members are bound to cooperate through contractual agreements
- administered distribution system
- distribution system in which producers manage all of the marketing functions at the retail level
- supply chain
- the sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers
- supply chain management
- the process of managing the movement of raw materials, parts, work in progress, finished goods, and related info through all organizations involved
- logistics
- planning, implementing, and controlling the physical flow of materials, final goods, and related info
- inbound logistics
- the area of logistics that involves bringing raw materials, packaging, and information from suppliers to producers
- materials handling
- the movement of goods within a warehouse
- outbound logistics
- management of the flow of finished products and information to business buyers and ultimate customers
- reverse logistics
- involves bringing goods back to the manufacturer because of defects or for recycling
- freight forwarder
- an organization that puts many small shipments together to create a single large shipment that can be transported cost effectively
- intermodal shipping
- the use of multiple modes of transportation to complete a long-distance movement