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BUS 100-Ch 15

Terms

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marketing intermediaries
organizations that assist in moving goods from producers to users
channel of distribution
a whole set of marketing intermediaries that join together to transport and store goods in their path from producers to consumers
agents/brokers
marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods
wholesaler
a marketing intermediary that sells to other organizations
retailer
organization that sells to the ultimate consumer
utility
a feature added to a product to improves the usefulness and accessibility of it
time utility
adding value to products by making them available when needed
place utility
adding value to products by having them where people want them
possession utility
doing whatever is necessary to transfer ownership from one party to another
information utility
adding value to products by opening two-way flows of information between marketing participants
service utility
adding value by providing fast, friendly service
merchant wholesalers
independently owned firms that take title to the goods they handle
rack jobbers
wholesalers that furnish shelves full of merchandise to retailers
cash-and-carry wholesalers
wholesalers that serve mostly smaller retailers with a limited product assortment
drop shippers
wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer
intensive distribution
distribution that puts products into as many retail outlets as possible
selective distribution
distribution that sends products to only a preferred group of retailers
direct selling
selling to consumers in their homes or where they work
direct marketing
any activity that directly links manufacturers with the ultimate customer
corporate distribution system
a distribution system in which members are bound to cooperate through contractual agreements
administered distribution system
distribution system in which producers manage all of the marketing functions at the retail level
supply chain
the sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers
supply chain management
the process of managing the movement of raw materials, parts, work in progress, finished goods, and related info through all organizations involved
logistics
planning, implementing, and controlling the physical flow of materials, final goods, and related info
inbound logistics
the area of logistics that involves bringing raw materials, packaging, and information from suppliers to producers
materials handling
the movement of goods within a warehouse
outbound logistics
management of the flow of finished products and information to business buyers and ultimate customers
reverse logistics
involves bringing goods back to the manufacturer because of defects or for recycling
freight forwarder
an organization that puts many small shipments together to create a single large shipment that can be transported cost effectively
intermodal shipping
the use of multiple modes of transportation to complete a long-distance movement

Deck Info

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