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Terms
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- good neighbor policy
- programs designed to celebrate US ties w/ Latin americans
- sexism
- Belief that one's sex is inherently superior to the other
- Dual Demand
- Women expected to have full-time job and raise children (same demand never placed on men)
- sex
- Biological
- Gender
- social, cultural roles that are associated with men and women
- Femininity
- small, quiet, passive, emotional, nuturing woman
- masculinity
- loud, active, non-emotional aggression, leading male
- Learn gender roles from:
- ISAs such as: family, school, media (culturally reinforced)
- language contributions to sexism (3):
- mankind, trophy wives, naming expensive items after women.
- Early depiction from victorian era:
- childlike, innocent, pure, protected, assumed virgin.
- victorian era separated women into 2 groups:
- virgins and whores
- First wave feminism:
- Women strove for equal rights (voting).
- Flapper
- anti-victorian, young, urban, careered, smoked, danced in public, sex
- Vamp
- dark, exotic sexually active woman of other race/ethnicity. seen as predatory monster, took men's money and morals
- The development of studio systems force women to:
- occupy secretary jobs, script girls, and seamstress jobs on set.
- Woman's Film
- made by men to attract female audiences. Appealed to women's emotions, reinforced patriarchal culture--taught them how to please men.
- Femme fatale/Black Widow
- sexually aggressive, dangerous, use men to achieve own objectives, often killed for this.
- blond bomb shell
- curvaceous and alluring, but not very bright.
- homosocial groups
- activities of these groups devoted to a single sex (bonding thru competition and agression)
- stars
- icons who epitomize certain aspects of gender, beauty, sexuality, race. more so offscreen than onscreen.
- film noir
- focus on men who feel trapped by social/economic situations.
- second wave femenism
- response to pressure placed on women to have traditional roles after WWII
- sexploitation
- consequence of sexual liberation born out of birth control for women. defined by female nudity and sex scenes.
- hypermasculine film
- Rebirth of traditional masculinity. exrambo and die hard.
- hispanic
- term used to describe cultures and people whose ancestory can be traced to spain, european rule
- latino/a
- cultures that can be traced back to indigenous people (ex. aztecs, mayans, incas) of latin america
- greaser
- oily, dark-skinned, mustached bandit who causes mayhem
- latin lover
- latinos seen as more sensual and sexual, depicted as hot-blooded and emotional. The greaser was seen as an overtly racialized other, and the latin lover was more of an ethnic type with the possibility of being assimilated into whiteness
- spaghetti western
- made in italy, not by hollywood. bandito as villian rather than NA
- Chicanos
- LA's refered to themselves as chicanos to separate themselves from catch-all terms
- globalization
- process by which people are unified into single society
- soft power of globalization
- ability to influence other nations thru media technologies, conduit for cultural exports, project attractions of American way of life (hard power = military, politics)
- Runaway production
- film companies relocate production overseas to get cheap labor, tax breaks
- synergy
- a company with multiple times of media. Ex. time warner
- cultural explanation
- media representations are pivotal to construction of social identity across the globe