OSHS
Terms
undefined, object
copy deck
- advertising
- paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the message
- personal selling
- the face-to-face presentation and promotion of goods and services
- promotion
- an effort by marketers to inform and remind people in the target market about products and to persuade them to participate in an exchange
- pull strategy
- heavy advertising and sales promotion efforts are directed toward consumers so that they'll request the products from retailers
- integrated marketing communication
- combines all the promotional tools into one comprehensive, unified promotional strategy
- public relations
- the management function that evaluates public attitudes, changes policies and procedures in response to the publics requests and executes a program of action and information to earn public understanding and acceptance
- trial close
- a step in the selling process that consists of a question or statement that moves the selling process toward the actual close
- push strategy
- the producer uses advertising, personal selling, sales promotion, and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise
- infomercial
- a full length tv program devoted exclusively to promotiong goods or services
- sales promotion
- the promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities.
- sampling
- letting consumers have a small sample of the product for no charge
- promotion mix
- combination of promotional tools an organization uses
- viral marketing
- the term now used to describe everything from paying people to say positive things on the internet to setting up multilevel selling schemes whereby consumers get commisions for directing friends to specific web sites
- word-of-mouth promotion
- people tell other people about products that they've purchased
- product placement
- paying to put products into tv shows and movies where they will be seen
- blog
- an online diary that looks like a web page but is easier to create and update by posting text, photos, or links ot other sites
- podcasting
- means of distributing audio and video programs via the internet that lets users subscribe to a number of files, also known as feeds, and then hear or view the material at the time they choose
- publicity
- any information about an individual, product, or organization that's distributed to the public through the media and that's not paid for, or controlled by, the seller