Social Psychology 1
Terms
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- What is an attitude?
- A positive, negative, or mixed feeling toward a person, object, or idea.
- What dimensions is an attitude measured on?
- Valence and Strength.
- How are attitudes measured?
- Self-report measures and Covert measures.
- What are the self-report measures of attitudes?
- Attitude Scale and Bogus Pipeline
- What is an attitude scale?
- A multiple-item questionanaire designed to measure a person's attitude toward some object
- What is a bogus pipeline?
- A phony lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions.
- What are the covert measures of attitudes?
- Facial Electromyograph (EMG), body language, reaction times
- What is a facial electromyograph (EMG)?
- An electronic instrument that records facial muscle activity associated with emotions and attitudes.
- What was LaPiere's provacative but flawed study?
- Took Chinese-American couple on trip all around U.S. Although prejudice against Asians was high they were only refused service once at restaurants. When same restaurants were surveyed 90% said they wouldn't serve Asians.
- What conclusion did Wicker (1969) come to about attitudes?
- Attitudes and behavior are only weakly correlated.
- What conclusion did Kraus (1995) come to about attitudes?
- "Attitudes significantly and substantially predict future behavior."
- What are the factors that keep attitudes in context?
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Attitudes correlate with behavior when the attitude measure closely matches the behavior in question. High level of correspondence between the two.
Attitudes are only ONE determinant of behavior - What is the theory of planned behavior?
- Attitudes toward a specific behavior combine with subjective norms and perceived behavior control to influence a person's intentions. The intentions guide, not completely determine, behavior.
- Accoring to Boninger et al (1995) the most passionate/strong attitdues were issues that:
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Directly affected one's own outcomes and self-interests.
Related to deeply held philosophidcal, political, and religious values.
Were of concern to one's close friends, family, and social in-groups. - What are the factors that indicate the strength of an attitude?
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Well informed person >> attitude consistent w/ behavior
Attitudes formed thru direct personal experience >> more stable and predictive of behavior than those vice versa
Strong attitudes >> quickly brought to mind
Situational factors can influence attitude awareness