Comm 101
Terms
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copy deck
- Gatekeeper
- filters media and decides what, how, when messages
- Cumulative effects theory
- media effects accumulate
- Boston
- where the first american newspaper was published
- Why we fight studies
- frank capra films to orient soldiers in ww two
- The Millenials
- multitasking consumers of new technology born after 1980
- Sedition laws prohibited what?
- Saying bad things about government.
- Cultural imperialism
- American media culture replaces local traditional culture
- Group ownership, conglomerates
- own several related companies
- Communication
- human beings sharing messages, interpersonal
- how did technology like the telegraph change the world?
- led to new pyramid style of writing
- the first book printed with moveable type
- gutenburgs bible
- Applied research
- attract audience, maximize profits
- Content for mass audience
- human interest, sensationalism, scandals, police reports
- Yellow journalism
- sensational news
- what materials have been used to make books?
- papyrus, animal skins, and rags
- Converging communication media
- merging of computer, telephone, mass media technologies
- Reasons media today is worse
- no gatekeeper, internet amplified media, stakes, staged events, less emphasis on accuracy
- Flow theory
- largely discounted today
- Monopoly
- one company dominates a market
- Synergy
- combines forces resulting in whole > sum of parts
- Multi-step flow
- media effects part of a complex interaction
- Bullet theory
- media bullet directly effects individual
- Peoples choice study
- media effects on voters in 1940 in Erie County, Ohio
- Oligopoly
- a few compaies dominate an industry
- Invasion from Mars study
- panic triggered by realistic radio show
- Mediated communication
- mediated messages communicated through a medium
- Media literacy
- ability to understand and make productive use of media
- blockbuster symptom
- big bucks for big authors
- public domain works
- are expired copywrites used to cut publishing costs
- Diffusion innovations theory
- willingness to accept new ideas
- Cultivation theory
- over time, media use cultivates view of world
- Economic survival
- economy exploits success by cross merchandising
- Media criticism
- media criticised for its effects on individuals, societies, and cultures
- Payne Fund Studies
- payne fund studies young movie viewers
- Agenda setting
- medias agenda is to tell people what to think about, not what to think
- Individual differences theory
- media affects different user characteristics in different ways
- Uses and gratifications theory
- consumers actively choose and use media to satisfy their needs
- media today is better
- better media by plural voices, citizen journalism, and active viewers immediately covered
- Mass communication
- potential for great impact
- US mixed model
- gov regulates broadcasting
- Social learning theory
- people learn to behave by observing others