Chapters 5 & 8
Terms
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copy deck
- 1905. Rotary offset lithography
- ira rubel
- Art workers guild formed in
- 1884
- part of the arts and crafts movement
- William Morris
- print house Morris established
- Kelmscott Press in 1889
- 3 faces that Morris Cut
- Chaucer, Golden and Troy
- developer of Neon signs in 1910
- Georges Claude
- designed the first linotype machine in 1886
- Otto Mergenthaler
- designer of the most distinctive Art Nouveau typeface around 1900
- Otto Eckmann
- designer for Klingspor foundry and his most famous designed face
- Peter Behrens, Behrens Roman
- font designed by Morris Fuller Benton
- Franklin Gothic
- font designed by Frederick Goudy
- Copperplate Gothic
- font designed by Bertram Goodhue
- Cheltenham
- leading force in Futurism
- Filippo Marinetti
- designer of the Nueland font, which was made right on the punches
- Rudolf Koch
- central figure in english revival of calligraphy and letter study
- Edward Johnston
- Commissioned Johnston to design a typeface for the London underground in 1915
- Frank Pick
- one of Johnston's students, designer of Perpetua font
- Eric Gill
- Everything is art/nothing is art
- Dada
- Characterized by technically elaborate, geometric linear designs, and use bilateral symmetry
- Art Deco
- designer of the Art Deco movement, designer of Peignot
- A.M. Cassandre
- founder of Bauhaus
- Henry Van de Velde
- designer of Universal font
- Herbert Bayer
- big names in the Constructivist movement
- El Lissitzsky and Kurt Schwitters
- teacher at Bauhaus, designer of Futura in 1927
- Paul Renner
- Designers of Times New Roman in 1932
- Stanley Morrison and Victor Lardent
- French type designer who took a stab at a standard system of measurement in type. 1737
- Pierre Fournier Le Jeune
- the upper and lower case letters of a given design
- typeface
- uppers/lowers, numbers, symbols, punctuation, accents, and small caps that comprise a particular size and weight
- font
- all variations of type in all sizes
- family
- ending of a stroke with some sort of self-contained treatment
- terminal
- non-serif ending to the stroke of a letter - a ball, swash, ear, spur or hook
- finial
- Founder of the Arts and Crafts movement. designed fonts as well as home stuff, furnishings, wallpaper and fabrics.
- William Morris
- designed Nueland and Kabel fonts
- Rudolph Koch
- Originally a stone carver who designed the font Gill Sans, Johanna, and Bunyan
- Eric Gill
- Founder of the village press and designer of over 122 fonts including Goudy Old Style
- Frederic Goudy
- worked cooperatively to design Times New Roman for the Times of London Newspaper
- Stanley Morrison
- based on swirling curvilinear lines and forms of nature
- Art Noveau
- founded as a reaction to the shoddy craftsmanship of the products of the Industrial Revolution. Reformation to hand crafting goods from fine quality materials.
- Arts and Crafts movement
- printed large editions of historical texts in a style reminiscent of Gothic Book design
- Kelmscott Press
- glorification of the female body married with the interlacing natural ornamentation of Victorianism and a sense of symmetry. Had a sinewy, graceful, curving structure.
- Art Nouveau
- "Form follows Function" and "Less is more." Believed that fine objects of superior design could be mass produced
- Bauhaus
- Herbert Bayer
- created "Universal," a font that tried to fuse upper and lowercase letters into one
- post WW2 Zurich based movement with the foundation beliefs that "art was dead, everything was art," challenging the notion of beauty by putting everyday objects into museums (DuChamp). Used type as a medium to design and not to communicate
- Dada
- Netherlands based movement on geometric shapes that was rooted in right angles, rectangles, gridlines, etc.
- DeStijl
- created an alphabet in the geometric style of DeStijl, omitting all curves and angles in the letters
- Theo VanDoesburg
- Russian art form after the Bolshevik revolution that produced posters and magazines for the people, as opposed to painting and sculptures. Style often includes objects radiating from a central point, use of geometric shapes and type elements placed on di
- Constructivism
- flat, pointed, extended, hollowed, rounded
- apices (singular - apex)
- Which case is easier to read?
- lowercase
- the part of a letter that extends above the x-height line is called the ___________
- ascender
- there are ____ picas in an inch
- 6
- leading is measured from...
- baseline to baseline
- point size is measured from...
- ascender line to descender line
- __________ are the version of a font that is slanted 12 to 15 degrees, includes a single-story lowercase, and hooked finials
- italics
- thicker stroke of a letter
- stem
- thinner stroke of a letter
- hairline
- term for where the upward pointing angled strokes come together in an A
- apex
- ___________ copy means you have to be aware for rivers that run through the text
- justified
- the horizontal bar in an H
- crossbar
- name of the opening in the lowercase "e"
- eye
- name of the stroke that encloses an area of a letter
- bowl
- the name of the enclosed area of a letter
- counter
- term for global kerning
- tracking
- _______________ is when the punctuation is placed outside of the flush left alignment of type
- hanging quotes
- used in headlines to make lines tight together
- negative leading
- # of points in a pica
- 12
- letter combos that need to be tightened due to angled/overhanging characters
- kerning pairs
- refers to type that is designed to be wider than normal
- extended
- the downward pointing exterior juncture of two downward angled strokes
- vertex
- art movement based on rectangles, squares and horizontal/vertical lines
- DeStijl
- interior of the stroke where two angled strokes join together
- crotch
- based on angles and diagonals and circles radiating from a central point
- constructivism
- based on the expression of forms moving and twirling around a central point
- futurism
- based on breaking up of the picture plane into many different planes, at the same time
- cubism