Marketing 361
Terms
undefined, object
copy deck
- Channel
- Latin word “canalis†which means canal
- ⬢ Marketing channel (channel of distribution)
- a set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer
- Channel members
- all parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer;o Also called intermediaries, resellers, and middlemen
- Supply chain
- the connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function
- Discrepancy of assortment
- the lack of all the items a customer needs to receive full satisfaction from a product or products
- Spatial Discrepancy
- the difference between the location of a producer and the location of widely scattered markets
- Providing Contact Efficiency
- o Supply chains simplify distribution by cutting the number of transactions required to get products from manufacturers to consumers and making an assortment of goods available in one location
- ABC
- DEF