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How much area of the normal curve falls between –1.96sd and +1.96sd?
95%
what is an index
A multiple item measure used to assess magnitude of knowledge
After you have tested a new scale what do you do?
fix any problems and test it again
what is a scale?
A multiple item measure usually used to assess attitude, opinion or image
Why are some scale items positive and some negative?
to prevent response bias
In order to put verbatim responses into categories, what process should you follow?
Have at least two coders put responses into categories and check for disagreement between the coders
multi stage sampling is...
Sampling groups from one frame then sampling from those groups, such as sampling 5 zip codes from a city, then sampling addresses from those 5 zip-codes
what is the normal curve
The probability distribution of equally likely events
Which of the following is true about the selection of sample sizes?
To cut sampling error in half you must quadruple the sample size
The area under the normal curve between –1.96sd and + 1.96sd is important to social scientists. Why?
It corresponds to being 95% confident that estimates from sample-based studies are accurate
Which of the following is true about sample size?
All the above
Why is it important to have interviewer instructions?
To make sure bias is reduced by standardizing how the questions are asked
What basic analysis can you do in a spreadsheet?
percentage, average, median
Which of the following can affect internal validity?
regression, testing, history
why use a sample?
It is more time and cost effective than a census for large populations
if you use volunteers what do you need to bear in mind?
That their answers cannot be generalized to a population
significance tells you...
The probability that there is a relation between two variables
What significance test is used if one variable is interval level of measurement and the other variable is ratio level?
t-test for correlation

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