PR 312 Test 2 - Chapter 7
Terms
undefined, object
copy deck
- Alvin Toffler
- Foresaw a modernized environment emerging from what he called the "technology-driven information age"
- Frederick williams
- "never before in history have so many people had so much information at their fingertips"
- PETA - People for the ethical treatment of animals
- Forced cosmetic companies, medical research labs, meat packers and even federal gov agencies to rework how they do business
- System
- is a set of interacting units that endures through time within an established boundary by responding and adjusting to change pressures from the environment to achieve and maintain goals
- Public Relation Systems
- the set of interacting units are the organization and the stake holders.
- adaptive subsystem
- actively monitor social environments and make adjustments based on what is learned
- the amount of resources, time and effort an organization devotes to its enviroment is determined by? (4 things)
- 1- degree of conflict or competition with external envir. 2- the degree of dependence on internal support and unity 3- the degree to which internal operations and the external environment are believed to be rationalized 4- the size and structure of the organization, its heterogeneity of membership and diversity of goals its centralization of authority
- Closed Systems
- have closed boundaries so they are not open to exchange of mater energy or information.
- Littlejohn and Foss
- In a complex system, a series of feedback loops connects the parts, in a positive relationship variables decrease or increase together, in a negative they are different
- reactive programs
- employ relatively closed system approachesto program planning and management. It reacts only when disturbed
- Proactive systems
- use their early-warning radar to gather information, to make adjustments and to generate internal and external output to preven promblems.
- output
- a steady stream of press releases and other traditional reactive public relations response clearly is suggestive of closed systems thinking
- Bell and Bell
- referre to the reactive approach to public relations in the role of bringing about mutal