Advertising Exam #1
Terms
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- The structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media
- Advertising
- Functional Divisions in Business
- Operations, Finance, Marketing
- the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that satisfy the perceived needs, wants, and objectives of individuals and organizations
- marketing
- makes up the marketing mix
- product, place, price, promotion
- Birth of product differentiation
- Industrial Age
- Consumer packaged goods introduced
- Industrial Age
- Shift from production orientation to sales orientation
- Industrial Age
- Demarketing emerges
- post-industrial age
- Aging of traditional products with a corresponding growth in competition
- post-industrial age
- Growing affluence and sophistication of the consuming public
- post-industrial age
- Competition, intensified by lower trade barriers and growing international trade
- post-industrial age
- Mass media shifts to “narrowcasting†as technology empowers consumers
- interactive age
- Integrated Marketing Communications
- Relationship marketing, consistency, integration throughout
- A country’s level of ad spending is typically proportional to its ____________________
- standard of living
- Effect on Consumer Demand
- Stimulates primary demand, Influences Selective demand
- FDA
- Food and Drug Administration
- FTC
- Federal Trade Commission
- FCC
- Federal Communications Commission
- Remedies Enforced by the FTC
- corrective advertising, cease and desist orders, consent decree
- ______ strives to ensure that consumers have complete information by ensuring that products are labeled truthfully
- The FDA
- ______ seeks to protect the public’s interest and to encourage media competition
- The FCC
- controls the airing of obscenity and profanity and can restrict the products advertised and the content of ads
- FCC
- types of local advertisers
- dealers or local franchises, stores with branded merchandises, specialty businesses, government and non-profit
- types of local advertising
- product advertising, institutional advertising, classified advertising
- Seeks to build the manufacturer’s brand image help distributors, dealers, or retailers make more sales
- cooperative advertising
- general consumer, business to business
- full-service
- creative boutique, media-buying services, interactive
- specialized
- agency compensation
- media commissions, markups, fees