Public relations
Terms
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- What is a public relations plan?
- a plan that identifies the objectives and activities related to the public relations communications issued by a firm.
- What does the situation analysis step do?
- it summarizes the information gained by a PR audit
- what does the program objectives step do?
- it sets objectives for both the short and long term opportunities
- what does the program rationale step include?
- identifying the role the PR campaign will play in relation to every other communications effort
- what does the communications vehicles step entail?
- what means will be used to implement the PR plan
- what does the message content step describe?
- using focus groups and stuff to fine tune the message being sent out