Advertising Chapter 3
Terms
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- Advertising is a product of...
- modern times and modern media
- What were the 4 major factors that gave way to the rise of advertising?
- the rise of capitalism, the industrial revolution, manufacturers pursuit of power, the rise of modern mass media.
- what do the tenants of capitalism warrant?
- that organizations compete for resources
- What was the economic force that yielded the need for advertising?
- the industrial revolution
- when and where did the industrial revolution begin?
- 1750 in england
- What did the industrial revolution do to western society?
- took it away from household self sufficiency and into the marketplace way of life.
- Why was the industrial revolution an influence on the development of advertising?
- all the stuff that was being created required stimulation for demand