PR 312
Terms
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- human relations, marital relations, and interpersonal relations describe....
- the study and management of relationships between individuals
- the term public relations refers too...
- the management of organization - public relationships and is one of the fastest growing fields of professional employment
- how do critics see Public relations...
- as a way to cover up the truth or to put a positive spin on something negative
- President woodrow wilson created what
- the Committee on Public information... their goal was to unite the country around the war
- Harwood L Childs
- founder of public opinion quaterly.. said that pr is not the presentation of a point of view, not the art of tempering mental attitudes nor the development of cordial and profitable relations. He said the basic function is to reconcile or adjust in the public interest those aspects of behavior that are socially significant
- IPRA
- International Public Relations Association
- PRSA
- Public Relations Society of America
- lobbying
- may be the most noticeable form of PR in Governments
- internal relations
- managements job of maintaining productive workers and employees
- publicity
- when Public relations workers provide news they deem to be newsworthy and hope they use them. Whether its accurate or not is out of their hands
- press agentry
- to create the perception that the subject of the publicity is a newsworthy subject deserving public attention
- public affairs
- is the public relations practice that addresses public policy and the publics who influence such policy
- issues management
- 1) early identification of issues with potential impact on an organization 2) a strategic response designed to mitigate or capitalize on their consequences
- investor relations/IR/finnancial relations
- is a specialized part of corporate public relations that builds and maintains mutually beneficial relationships with shareholders and other in the financial community to maximize market value
- PR is a young profession and is therefore...
- an emerging profession
- the greatest number of PRSA members are in...
- California, New York, texas, ohio michigan, pennsylvania and illinois and washington DC
- the largest employer for PR is?
- the federal government
- The four largest firms are...
- New Yorks Weber Shandwick, Hill and Knowlton and Burson Marsteller and the St. Louis based Fleishman Hillard each
- Larges independently owned firms
- Edelman Public relations, Waggener Edstrom Worldwide and Ruder Finn.
- experienced practitioners make how much $$$
- 1-2 mill
- mean salary for public relation specialists
- was 53760
- pr managers make
- 99250
- writing and editing
- composing print and broadcast news releases, feature stories etc...
- media relations and placement
- contacting news media, magazines, sunday supplements, free lance writers and trade publications with the intent of getting them to publish shit
- Research
- Gathering information about public opinion, trends, emerging issues, political climate and legislation
- Management and administration
- Programming and planning in collaboration with other managers
- Counseling
- advising top management on the social, political and reulatory environments, consulting with the management team on how to avoid or respond to shit
- Special Events
- arranging and managing news conferences, 10k runs, conventions etc
- Speaking
- Appearing before groups, coaching others for speaking and managing a speakers bureau
- Production
- creating communications using multimedia knowledge and skills icluding art, typograpy, photography, etc.
- training
- preparing executives and other designated spoespersons to deal with media and to make other public appearances
- contact
- serving as liaison with media community and other internal and external groups
- expert practioners
- others see them as the authority on public relations problems and solutions
- communication facilitator
- practitioners as sensitive listeners and information brokers
- problem solving facilitator
- they collaborate with other managers to define and solve problems
- The glass ceiling
- there is a salary gap and a 'glass ceiling' on promotions for women, who are beat out by men
- how are people of color represented in the PR field
- extremely underrepresented
- Professionalsim
- 1) requires specialized education to acquire a body of knowledge and skill and a knowledge of how to carry yourselfs
- five requirements for success
- results, conceptualizing, Human relations, style, intangibles
- overpromising
- when a ceo makes a commitment they know that they cannot promise
- overmarketing
- overselling the client of capabilities and expertise of public relations
- underservicing/bait and switch
- listing senior people as part of the accounting team but using junior staff to do the project
- using public relations quick fixes
- shortsighted responses to questions that require long lasting solutions
- advantages of an internal department
- team membership, knowledge of the organization, economy to the company for many ongoing programs, availability to associates
- A
- A
- Nicholas Biddle
- President of the Bank of the United States. Tried to use the paper to combat the publicity of jackson and kendall but failed.
- Davy Crockett
- Created by biddle and Matthew St. Clair Clarke built up as a hero to combat Andrew Jackson
- PT Barnum
- ringling bros. circus... he re-created numerous tall tales and got people to believe responsible for the word jumbo
- George Westinghouse
- created the first corporate public relations department in 1889
- seedbed era
- muckraking journalism was countered by strong PR led by theo roosevelt and woodrow wilson
- WWI period
- a dramatic demonstration of the power of organized promotion
- Roosevelt Era and WWII
- an era dominated by Franky Roosevelt and his counselor Louis McHenry Howe
- George V.S. Michaelis, Herbert Small, and Thomas O. Marvin
- created the nations first publicity agency
- James Drummond and Theodore N. Vail
- hired by first publicity agency and later worked on PR for the American Teleophone and Telegraph company
- Smith and Walmer
- Second publicty firm, first in D.C created by William Wolff Smith and unknown partner named walmer
- Parker and Lee
- 3rd firm created by George F parker and a young publicist Ivy Ledbetter Lee in NY
- Hamilton Wright Organization
- 4th firm when Hamilton Mercer Wright, a free lance journo, opened a publicity office in SF
- Pendleton Dudley and Associates
- The fifth agency started by Pendleton Dudley who was to become an influntial figure in history. Advised by Ivy Lee
- Ivy Ledbetter Lee
- worked for newspapers, on campaigns, and more noticeably the Pennsylvania railroad and anthracite coal workers. Personal adviser to John D. Rockefeller mining incident
- Theodore N. Vail
- Pioneered public relations for AT&T. He became president in 1907 then hired James Ellsworth to do PR
- Theodore Roosevelt
- Critical in the evolution of PR. Observers claimed he ruled the country from the front page of the paper cuz of his publicity
- Rex F. Harlow
- Founded the American Council on Public Relations in 1939 at Stanford. Founder of Public Relations Journal.
- George Creel
- Creator of the 4 minute men. a net work of 75,000 civic leaders across 3000 counties. These volunteers would be alerted by telegram and give 4 minute speeches at local events.
- Carl Byoir
- Creater of Carl Byoir and Associates who represent BF goodrich, Honeywell, Kimberly Clark and John Deere among others.
- Edward Bernays
- wrote the first PR book titled Crystallizing Public opinion in 1923
- Doris E. Fleischman
- married to Bernays, helped run their firm until retirement. Counseled presidents and shit
- John W. Hill
- Helped the major tobacco companies create the Tobacco Industry Research Commitee. It threatens his legacy
- Arthur W. Page
- He built three successful businesses, then took over as CEO of AT&T.
- Paul Garrett
- Brought in to head the Public relations department of GM in 1931.
- Alice L Beeman
- Was the first woman to head a national Public relations association. The council for the advancement and support of education. (CASE)
- Louis McHenry Howe
- FDR's public relations mentor. served from 1912 till his death
- Leone Baxter and Clem Whitaker
- started the first PR agency specialized in political campaings in SF
- Tim Traverse-Healy
- KNown as the "Edward Bernays of Europe." Cofounded 2 british PR associations
- Daniel J. Edelman
- Started Edelmen Public Relations Worldwide. Has branches in Chicago, NY, LA, London, D.C, and frankfurt. worlds largest PR company
- Ralph Nader
- battled with GM over some shit