ADV9-10
Terms
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copy deck
- main goal of advertising?
- to influence ethics and behavior
- 2 of the ways advertising stimulates the economy?
- by providing direct funding to media and advertising people and by creating demand for goods and services
- The rational consumer is motivated by?
- rational self interest
- what is the utility theory of customer behavior?
- rationally aquire the greatest satisfaction and to avoid dissatisfaction
- Advertising increases sensitivity to...
- PRICE
- WHen you increase the money you spend on advertising when your competitors are cutting theres you gain...
- MARKET SHARE
- what does cultural relativism mean?
- each society should be judged by its own values
- 7 Sins of advertising: Advertising is too...
- intrusive
- 7 sins: Advertising invades...
- privacy
- 7 sins: Advertising____desire to ____ in....
- invents, buy, adults and children
- 7 sins:Advertising is a....
- monopolist tool
- 7 sins: advertising feeds on...
- stereotypes
- 7 sins: advertising is a merchant of...
- evils
- 7 sins: advertising is designed...
- to deceive