Adv318J Lecture 9-8
Terms
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- Some maxims of the PR/Advertising World include...
- Old is new, whats worked in past?, recycle appeals to reach todays consumer
- Advertising is the___ ___profession
- 2nd oldest
- There is a close relationship in advertising between these 3 branches...
- business creative and research
- Womens changing role in society is reflected in advertising by...
- the portrayal of women in advertising, their needs being addressed, and women making decisions
- Ad agencies held power from____ to ____
- 1900 to 1970s
- Advertisers held power in the _____
- 1980's
- retailers held power in the ____
- 1990's
- Today who holds the power?
- COnsumer
- Who said Advertising is dead and where did he teach?
- ROland Rust, Maryland
- Who said PR is dead?
- RIchard Stacey
- What was the philosophy that had driven mass marketing?
- We make, you take. We speak you listen.
- Whats database marketing?
- The computerized collection interpretation and routine use of data about consumers for individualized attention.
- What are some of the new traits of advertising and PR?
- More services, regional, segment oriented, and focused on creative media.
- Whats an example of a new medium parallel in the 20th and 21st century?
- The Magazine and the INternet
- Whats the first paradigm shift in advertising?
- from slow to fast cycles of change
- Whats the second paradigm shift in advertising?
- From Fragmented To Integrated Communications
- Whats the third paradigm shift in advertising?
- From Impersonal To Personal Messages & Media
- Whats the fourth paradigm shift in advertising?
- From National To Global Markets
- New media audiences and computers are...
- tools