media terms chap 14
Terms
undefined, object
copy deck
- Branding
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In advertising, to create a preference for a product by advertising that it is superior in some particular way to similar products.
- Clash of cultures
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This new term may be defined as what happens when two societies that are sharply different in many ways intersect at various levels of class and belief with unpleasant results.
- Information war
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A new term for the Information Age. It may be defined simply as a war in which the tools and content of information are used instead of—or in addition to—guns and bullets.
- ISP
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Internet Service Provider, an organization, usually a private company, that hooks individual
computers into the world network. ISPs sell access, but are not themselves information
providers.
- Luddite
- Someone who opposes new technology and the new methods it brings.
- Muckraker
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The term given by Theodore Roosevelt to describe those who today are called investigative journalists. The muckrakers saw a duty in exposing corruption and dreadful conditions.
- Radio commentator
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A broadcaster of opinion and news. The emphasis has been on opinions.Since the 1930s, radio commentators have become household names and have developed influence in government circles.
- “Yellow journalismâ€
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The term given to exaggerated, sensational news coverage, hammering editorials, and over-the-top newspaper layout pandering to low-class tastes. It was particularly done in the late 19th and early 20th centuries by a few urban newspapers owned by William
Randolph Hearst and Joseph Pulitzer.