RTVF 1310 TEST 3
Terms
undefined, object
copy deck
- gives broadcasters freedom from censorship
- section 326 - communications act
- what radio has "format freedom"?
- American Radio
- what is the task of radio stations who can choose their own programming?
- to provide attractive programming that meets informational and entertainment needs of audience
- original programming produced by radio station
- local programming
- obtained from a commercial supplier outside the station
- prerecorded or syndicated programming
- obtained from radio nets such as ABC, CBS, or National Public Radio
- news and talk network programming
- what is the most popular form of radio programming?
- music
- station employs its own announcers and newscasters
- local, live production
- station uses syndicated programming but retains local announcers
- live-assist production
- station is fully automated
- turnkey automation
- station uses syndicated producer for majority of programming
- semiautomation
- computer automation makes it possible to program more than one station with same personnel
- voice tracking
- what is radio format?
- the overall sound and image of the radio station
- what includes station's approach to talk, music, promotion, ads, community relations, personalities, etc?
- the radio format
-
what is...
-to identify and serve a predetermined set of listeners
-to serve those listeners better than the competition
-to reward listeners both on and off the air, make them consistent customers for the products and services advertised on the - keys to successful format
-
what is...
-do a better job at a specific format than the competition
-develop a niche that will deliver a large enough audience to attract advertising revenue to the station
- programming strategies
-
what is...
-station ownership, dial location, power, technical facilities, management philosophy - internal factors
-
what is...
-geography, population characteristics, program weaknesses (other stations) - external factors
- what is the goal of radio programming?
- to attract and maintain an audience
- what is the target audience?
- the primary group sought by the stations
- what is demographics?
- age, education, racial/ethnic background, sex
- what is psycho-graphics?
- attitudes, beliefs and lifestyles