m201 Final Prep Integrated Marketing
Terms
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copy deck
- Coordination of all promotional activities such as advertising, personal selling, sales promotions, and PR to produce a consistent customer-focused promotional message
- Integrated Marketing Communications
- process of conveying a message to others
- communication
- Message is encoded by the ______ and decoded by the ______
- sender, receiver
- Receiver ______, or interprets, the message and send feedback.
- decode