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COMM1301 Exam 3

Terms

undefined, object
copy deck
The press as a player in medieval power structures in addition to the three other estates.
fourth estate
Watching to government "For the people"
Watchdog
reporting negative information on a parent company.
duty to employer
cause of death in an obiturary or identifies of rape victim
duty to audience
self preservation might lead a journalist to report a story from a safe distance
duty to self
ad agency blowing the whistle on other ad people
duty to proffession
copyright laws since 1970. protects for the lifetime of the author plus 70 years.
US copyright laws
open meeting laws require government meetings to be open to the public
sunshine laws
time place and manner limits by the government on expression
TPM
sued national enquirer and won for slander
Carol Burnett
Libel Vs. Slander
written vs. spoken
1st amendment
James Madison
not saying no but putting a wall up. making it very hard for the reporter
stonewalling
low level employee floating an idea up to a head employee
"Floated Idea"
Trial Balloon
Shaping how the audience sees reality "Frame it"
Framing
Moral Rules ->Good Actions
Deontological
Worried not with what they do but worry bout the outcome. Based on results!
Teleological
A.)Definition-Hard to define indecency
B.)Access-How do you enforce?
Ex: Porn with children..

Communication Decency Act 1996
The court said someone might be justified taking action against someone for using fighting words.
Fighting words doctrine
People decieve themselves into believing they are involved when they are actually only informed
Narcoticizing Dysfunction
Theory that media influence is gradual over time
Cumulative effects theory
Media tell people what to think about, not what to think
Agenda setting model
Media affects individuals through opinion leaders
Two-step flow model
"Public Opinion" Powerful effects theory:repeated exposure in media
Walter Lippmann
Help with ethical dilemmas. No one way to do it.
Potters box
Put information activation of 1 thought that leads to other thoughts. "Plant the Seed"
Priming
Watch media that is of your interests/values/morals
selective exposure
egalitiarian ethics "veil of ignorance"
Rawls
Pragmatic ethics
Dewey
Ulitarian ethics
Mills
Categorical imperatives
Immanual Kant
The Golden mean
Aristotle
look at human experience than probable consequences and desirability of those consequences
pragmatic theory
the needs of many over the few
ulitarian theory
the theory that holds that people overestimate the impact of media messages on other people
3rd person effect
not living life bc you are watching it on tv
media induced passivity
virtue of moral decisions had to be judged based on results
pragmatic ethics(dewey)
veil of ignorance
egalitarian ethics(rawls)
morally right decisions result in "Happiness for the greatest number"
Ulitarian Ethics (Mill)

Deck Info

39

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