Competency Exam
Terms
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- Active Audiences
- the audience for a media product, seen not as accepting a product as it is presented to them, but as interpreting, interacting with and using it for their own agenda.
- Agenda-Setting
- the power of the media to decide which issues are covered and to define the way in which they are covered, their order of importance and so on
- Areopagitica
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the title of a pamphlet distributed by John Milton in 1644, which defended the freedom of the press and the sanctity of books
Milton wrote the Areopagitica in protest at the Licensing Act 1643, in which Parliament banned printing without a licence and set up committees to monitor and censor all publications. The Areopagitica was addressed to Parliament and was writing in the style of a speech, imitating the original Areopagitica which was written by the Athenian Isocrates in 355 bc - Attitudes
- the way in which a person approaches or receives something, formed by social norms, experience and personal taste. Attitudes can be shaped, refined and changed, e.g. by the presentation of stereotypes in the media.
- Chi-square distribution
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⬢In probability theory and statistics, the chi-square distribution (also chi-squared or ) with k degrees of freedom is the distribution of a sum of the squares of k independent standard normal random variables. ...
- Constructivism
- the theory that a person’s perception of reality is dependent on the language that is used to construct and interpret that reality
- Content Analysis
- research into what is broadcast by the media in order to identify and assess trends
- Credibility
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the quality of being believable or trustworthy