MCOM 390 Test 2
Terms
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- The Market Model
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-Croteau and Hoynes (2001)
-If media industries wish to be profitable, then it is in their best interests to supply that content or programming that is most in demand by their audiences.
-In the end, the consumer wins because media companies want to supply the consumer with what she or he wants
NEGATIVE-FLAWS
1. Markets are undemocratic
2. Markets reproduce inequality
3. Markets are amoral and do not meet social needs.
4. Markets do not necessarily meet democratic needs - New Journalism
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-Began with Joseph Pulitzer, the publisher of the New York World (1883).
-Larger pages, used more illustrations and advertisements.
-News stories about politics, financial news, sports, and other local events.
-All this, attracted readers and caused higher sells in newspapers.
-New Journalism brought new design, Flashy headlines - P.T. Barnum
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-Worked for Barnum and Bailey.
-Was known for his inside jokes and exaggeration. He staged events by using real people and real places with fake incidents.
-Provided more newspapers for the masses.
- He was a humbuger. - Cite an example of "Yellow Journalism"
- -You provide the pictures, I will provide the war.