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Ch. 10: Social Psychology Part 1


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Social Context
Personal and interpersonal settings and motivations
Social Psychology
Examines the influence that social context has on the way people think, feel, and behave.
Sum of one's beliefs and attitudes toward onself
Looking inside to gain self relevant knowledge
Self-perception theory
Even if a behavior is automatic, we will try to infer the reasoning behind the behavior
Autobiographical memories
Memories for events that have taken place in one's life
Recency Effect

Reminiscence Bump
age 60 & beyond, percent of memories increases from 15 to 30

around age 20, percent of memories is average 15%
Medial prefrontal area
turned on when we think about ourselves
Above-average effect
Occurs when, collectively speaking, more than 50% of a group rate themselves to be above average on some task or ability
Self-serving bias
Individuals are more likely to take credit for success than failures
Impression management
strategies or steps taken to guide or influence how a person appears to others
A self-protective strategy in which one arranges for an obvious and non-threatening obstacle to one's own performance, such that any failure can be attributed to the obstacle and not to one's own limitations
Typically, we use our _____ to shape our own behaviors
Foot-in-the-door technique
A technique of persuasion in which one first obtains a small concession
Cognitive dissonance
Unpleasant feeling
1. that emerges from an inconsistency within the self
2. that is reduced via a reinterpretation of self-related knowledge to eliminate the inconsistency

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