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Glossary of marketing final umd bmgt350
Created by jmarty
- Marketing Plan
- A written document that acts as a guidebook of marketing activities for the marketing manager
- Marketing planning
- Designing activities relating to marketing objectives and the changing marketing environment
- Planning
- The process of anticipating future events and determining strategies to achieve organizational objectives in the future
- Strategic Planning
- The managerial process of creating and maintaining a fit between the organization\'s objectives and resources and evolving market opportunities
