Glossary of HUSTON-AP US GOVT CHAP 14
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- campaign finance chair
- Coordinates the fund raising of a political campaign
- campaign manager
- The individual who travels with the candidate and coordinates the different aspects of the campaign.
- campaign-free media
- Coverage of the campaign by the news media, is free but also independent
- candidate debate
- forum in which political candidates face each other to discuss their platform, records, and character
- contrast ad
- Ad that compares the records and proposals of the candidates, with a bias toward the sponsor.
- direct mailer
- A professional who supervises a political campaign's direct-mail fund-raising strategies.
- general election campaign
- The part of a political campaign aimed at winning a general election.
- get-out-the-vote (GOTV)
- A push at the end of a political campaign to encourage supporters to go to the polls.
- hard money
- Legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission.
- inoculation ad
- attempts to counteract the others sides negative ads before theyre aired (like being inoculated for a disease - take preemptive action against it)
- issue advocacy ads
- focus on an issue rather than a candidate
- matching funds
- Donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises.
- A campaign finance reform law of 2002 that strives to limit the influence made on public policy by interest groups that limits the groups' use of unregulated soft money.
- media campaign
- The part of a political campaign waged in the broadcast and print media.
- media consultant
- A professional who produces political candidates' television, radio and print advertisements.
- negative ad
- Advertising on behalf of a candidate that attacks the opponent's platform or character.
- nomination campaign
- That part of a political campaign aimed at winning a primary election.
- organizational campaign
- That part of a political campaign involved in fund-raising, literature distribution, and all other activities not directly involving the candidate.
- Political Action Committee. Federally mandated, officially registered fund-raising committee that represents interest groups in the political process.
- paid media
- Political advertisments purchased for a candidate's campaign
- personal campaign
- That part of a political campaign concerned with presenting the candidate's public image
- political consultant
- Professional who manages acmpaigns and political advertisements for political candidates.
- A professional who takes public opinion surveys that guide political campaigns.
- positive ad
- Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, without reference to the opponent.
- public funds
- Donations from the general tax revenues to the campaigns of qualifying presidential candidates.
- soft money
- The virtually unregulated money funneled by individuals and political committees through state and local parties.
- sound bytes
- Brief, clever quotes that will catch the media's attention and then be used on TV campaigns to leave a lasting impression of the candidate's character, policies, etc. on the voters who see it.
- spot ad
- Television advertising on behalf of a candidate that is broadcast in sixty-, thirty-, or ten-second duration.
- voter canvass
- the process by which a campaign gets in touch with individual voters, either by door-to-door solicitation or by telephone
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