Glossary of Advertising 2
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- What is a basic ad?
- Simplist kind of ad.
- What kind info. does basic ad gives?
- -Where it's sold?
-What it costs?
-What it is?
- What kind of ad appeals to your senses?
- Sensory Appeal
- What kind appeals does sensory appeal uses?
- What is nostalgia?
- Feeling of how good life was in th past.
- What kind of ad is happy family?
- It tries to say that your family will be as happy as this one if you buy this product.
- What kind of ad is "an expert says..."?
- It's th kind od ad when an exprt says that this product is good.
- Why do pople buy when an famous person says?
- They want to have something common with the famous person.
- What are thy trying to tell you on "everybody likes..." ad?
- They are trying to tell that "our product is so popular, you will like it-- don't be left put!
- WHat kind of appeal does snob appeal use?
- Appeal to the wish to be, or feel rich, to be better than others.
- Why doo they use youth appeal?
- Not only youth buy alot, but they get their parents to buy certain brands.
- What do symbols ads do? Give some examples of symbol ads?
- Quick way to give a message.
- What kind of suggestion do romantic appeal give?
- Suggest that you can be more popular or good looking if you just use the product.
- What do they admit on humble approach?
- Company admits that they're not #1, but they are trying hard to get there.
- WHat kind od ads fit in " COncern of public goods" ads?
- WHat does statistics tell?
- Take a survey to present how well liked or ussed your product.
- A company that uses an ad agency--a customer.
- Ad Agency
- Expert who know the bestways to advertise a product.
- Findout whatever they can about the product and what people think about it.
- Pictures that ar drawn with words to show exactly what happens in each scene.
- Production Company
- Get the studia, rent props, do filming
- person in charge of filming the commercials
- Looks at all the film, chooses best takes, and puts commercial together.
- Writers and artists
- Come up with ideas for ads
- Casting Director
- Contacts Actors and actresses for commercial.
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