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BUS 352 (ASH)

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BUS 352 ASH Complete Class
BUS 352 ASH Complete Class
BUS 352 Week 1 DQ 1 Change in Organizations
BUS 352 Week 1 DQ 2 Marketspaces
BUS 352 Week 1 Quiz

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-ASH-Complete-Class




BUS 352 Week 1 DQ 1
BUS 352 Week 1 DQ 1
Why is it said that electronic commerce is a catalyst of fundamental changes in organizations? Search the Ashford Online Library for an article that addresses change in organizations as a result of e-commerce.

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-1-DQ-1


BUS 352 Week 1 DQ 2 Marketspaces
BUS 352 Week 1 DQ 2 Marketspaces
Compare marketplaces with marketspaces. What are the advantages and limitations of each? What is your favorite marketspace and why?

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-1-DQ-2-Marketspaces


BUS 352 Week 1 Quiz
1. Which is not one of the EC trends?
2. The cost curves of digital products differ from the cost curves of physical products because in digitization:
3. In effect, in a social network there are online and offline communities of people with similar interests.

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-1-Quiz



BUS 352 Week 2 Assignment Social Business Networking and E-Commerce
BUS 352 Week 2 Assignment Social Business Networking and E-Commerce
Select one of the social networking sites for business professionals listed in Insights and Additions box 3.2 in Chapter 3 of your text. Discuss why you believe it has been successful in creating community.

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-2-Assignment-Social-Business-Networking-and-E-Commerce


Bus 352 Week 2 DQ 1 E-Tailing Business Models
Bus 352 Week 2 DQ 1 E-Tailing Business Models
Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers?

http://www.uopmaterials.com/BUS-352-ASH/Bus-352-Week-2-DQ-1-E-Tailing-Business-Models


Bus 352 Week 2 DQ 2 Customer Decision Process
Bus 352 Week 2 DQ 2 Customer Decision Process
For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:

http://www.uopmaterials.com/BUS-352-ASH/Bus-352-Week-2-DQ-2-Customer-Decision-Process


BUS 352 Week 3 DQ 1 Four P’s of Marketing
BUS 352 Week 3 DQ 1 Four P’s of Marketing
In a paragraph, relate B2B to the four P’s of marketing (product, price, placement, promotion). Then, describe a B2B exchange and identify how it demonstrates the four P’s.

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-3-DQ-1-Four-Ps-of-Marketing


BUS 352 Week 3 DQ 2 Knowledge Management
BUS 352 Week 3 DQ 2 Knowledge Management
Read Case 6.1, EC Application – Knowledge Management at Infosys Technologies. Identify the knowledge management cycle, found in exhibit 6.6, in this case, applying each entity such as create, capture, refine, etc.

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-3-DQ-2-Knowledge-Management


BUS 352 Week 4 DQ 1 Commerce
BUS 352 Week 4 DQ 1 Commerce
First describe how m-commerce can expand the reach of e-commerce. Then, imagine you work for a fashion retailer and are in charge of a new mobile advertising campaign designed to generate sales for a new clothing line.

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-4-DQ-1-Commerce


BUS 352 Week 4 Quiz
BUS 352 Week 4 Quiz

1. ________ , also called viral marketing, is free advertising that can increase the visibility of niche retailers and products.
Semantic Web

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-4-Quiz




BUS 352 Week 5 Assignment Final Paper (E-Business Analysis of Nike)
BUS 352 Week 5 Assignment Final Paper (E-Business Analysis of Nike)
The final 6 to 8 page paper will demonstrate comprehensive understanding of the course topics and concepts. The title of the paper will be “An e-Business analysis of _____________.”

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-5-Assignment-Final-Paper-E-Business-Analysis-of-Nike


BUS 352 Week 5 DQ 1 Payment Online
BUS 352 Week 5 DQ 1 Payment Online
Discuss the difference between accepting a payment online versus in person and describe some of the problems associated with online payments from the vendor and customer points of view.

http://www.uopmaterials.com/BUS-352-ASH/BUS-352-Week-5-DQ-1-Payment-Online


Bus 352 Week 5 DQ 2 Copyright issues
Bus 352 Week 5 DQ 2 Copyright issues
Read the Closing Case in Chapter 11, Why is Disney Funding Chinese Pirates? Give a reasoned answer to why Disney might be investing in 56.com instead of fighting with this popular Chinese file-sharing website.

http://www.uopmaterials.com/BUS-352-ASH/Bus-352-Week-5-DQ-2-Copyright-Issues


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