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Glossary of radio tv film 1310 exam 2 part 2

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Created by britneyzurovetz

as of 2009, there are --- --- users world wide
1.7 billion
--- --- of adult americans use the internet
74 %
analog cellular
1g
voice only
2 g
voice and data
3g
long term evolution
4g
high speed access
3.5 g
long term evolution can also be known as
proprietary
--- to --- mbps have been reported
7.2
21
a pioneering information service in great britain delivered information within the blanking of the signal (1973)
ceefax
an early home information utility linked home computers to a central server
the isp source
isp
internet service providers
experiments in the us sponsored by newspapers and delivered by telephone in the late 1970s
videotex
france's minitel sent data services via the national telephone system (1980)
videotext via telephone
the isp source was a --- -- ---

and was acquired by

computer bulletin board

reader's digest

acquired by h&R block (now owned by aol)
compuserve
differed from earlier services
-provided monthly services for a flat fee
-used graphical interface
-contained advertising embedded in the screens


prodigy
-originally quantum computer company
-provided new services
-support for gamers
-chat rooms and discussion forums helped distinguish itself


america online
in the 1980s, modems increased in
speed
in the 1980s telephone access costs
decreased
in the 1980s, newer computers like apple's macintosh introduced
ease of use
in the 1980s color displays replaced
monochrome displays
spurred growth of local, independent internet service providers
mosaic
sudden growth of --- --- challenged aol, prodigy and the source
independent isp's
newspapers and broadcasters began experimenting with --- --- of the world wide web
content growth
became the first browser for personal computers

mosaic
solidified web pages use ----
html
html
hypertext markup language
growth of the www was --- ---
virutally instantaneous
provided ways for users to navigate around the web
search engines
growth of internet users:

1993:
2006 in us:
2006 in world:



a little over 1 million users

-more than 150 million users
-1.1 billion users


isp's, routers, java, and domain names are words and phrases that reinforce the notion that the internet is different from
traditional broadcasting
early development of the --- was among scientists, computer hobbyists, and business people
internet
streaming media, and net broadcasting are examples of
media on the web
no one owns the internet...
cyberspace
comprised of internet users
internet society
can anyone join the internet
yes
develops guidelines and specifications for the web
-mit lab for cs, european research consortium, and keio university
world wide web consortium
w3c
world wide web consorium
--- and --- are decided upon by voluntary consultative groups
standards
protocols
provices a key to retreive information on the web
url
url
uniform resource locator
--- --- help provide unique addresses
domain names
helper applications that extend the usefulness of web browswers
plu ins
audio and video streaming plug in
aple's quicktime
interactive application plug ins (2)
macromedia's flash and shockwave
-sun's java
3 most popular services on the internet
email, browsers, messaging
internet explorere and firefox are apart of
world wide web
instant messender (aol)
and yahhoo and microsoft messenger service are under
messaging services
most popular services on the internet
-email
-messaging services
-file sharing and swapping

defined as an entrace or doorway
portal
starting places for cyber journeys.
-can provide a start page for browsing
-provide link pages and information about other websites
-may provide space for advertisers


internet portal
places where people can congregate
communities
places to trade ideas
discussion forums
communities of websites, free email
virtual communities
special interactive game sites
online games
created in february 2005 by three former paypal employees
broadcast yourself youtube?
in november 2006, who acquired broadcast yourself for 1.65 billion dollars
google
started with spacewar in 1962
electronic and interactive gaming
developed by harvard researcher stephen russell and ffriends.
-industry today estimated at more than 22-28 billion dollars
electronic and interactive gaming
small compared to broadcasting and cable industries but it is growing
commerce and advertising revenue
revenue...

1997
2006
2009



550 million
170 billion
132 billion

any companies went bankrupt
-media companies are looking for a working business model; and a way to monetize
dot com bust in 2000
micro payments
voluntary payments/ donations
-per hour charges
-monthly fees
-per user

the pay wall
banner ads, sponsorships, interstitials
search engine/portal advertising
in june 1999, --- allowed users to search for and swap music on the web
napster
-- -- joined napster almost immediately
college students
---- sued napster for copyright infringement in december 1999
riaa
--- and other bands threatened to sue napster
metallica
in ---- court shut down napster
2001
morpheus, limewire, bitorrent are examples of
peer to peer sharing
introduced in 2001

ipods
2003, apple introduced the
itunes music store
2004-05 iopd sales increased by
600%
2006 apple has sold nearly --- --- units
70 million
broadcasters use the web for
cross-promotion
privdes sreaming of newscast segments
abcnews.com
web stories match weekly tv show stories
60 minutes
has webisodes
nbc.com
allows listeners to download radio segments on the web
national public radio
provide information about storylines and stars on websites
entertainment sites
radio and webcasting are
streaming media
online users appear to listen to commerical radio
less
internet users aged ----- spend less time with traditional media as internet usage increases
12-34
--- of streaming media listeners are unde the age of --
57%
35
internet users generally feel the web is cooler than
traditional media
many us stations pull lug on webcasting because of
copyright issues
roku...
internet radios
news related searches were 60 times greater than usual on
september 11, 2001
news pictures are posted --- on the web
immediately
millions of people check the web for --- and ---
news
information
like television, the web is used as a source of ------ information
up to date
1998 study- 80% of users felt online news sources were
trustworthy
television on the web and iptv are more feasible today due to (2)
increases in computer capabilities and broadband connections
shows are downloaded via broadband connection
-cable of both standard and high definition
iptv
iptv
internet protocol television
--- and --- are ways of linking viewers with advertisers while entertaining and informing an audience
broadcasting and cable
stations attract audiences because of their
programming
advertising revenues generate --- that make programming possible
profits
an economical way to link large numbers of people with advertisers
mass media technology
in electronic media, there is an interplay between
technology
the consumer
the economics of each medium

broadcast stations and cable have different
revenue streams
television and radio models have what kind of revenue stream
single revenue stream
the audience is the --- that media delivers to an advertiser
product
cable model has what time of revenue system
dual
like broadcasting, cable deliver an audience to an
advertiser
cable charges a --- --- -- for receiving the program
monthly subscription fee
electronic media all face
competition
government oversight is tied to how --- the media are
competitive
11,000 + commercial stations, fewer regulations
radio
1,300+ commercial stations- more regulations
television
local franchise, local mandates for serving the community
cable
few market barriers allow many players to enter
pure competition
there are a limited number of competitors
oligopoly
where there is no practical competition
monopoly
people use various forms of --- differently
media
competition for radio listeners- radio is
personal
other --- --- compete with radio
portable devices
competes with cable, movie rentals, online viewing, etc
tv
television programs compete with dramas, stories and
news talk
--- will buy different media to reach listeners/ viewers during different times of the day
advertisers
the triangular relationship in the media business is among
-programmers
-media sellers
-medea buyers

successful programs develop
audiences
--- --- buy time from sellers within or near the successful programs
media buyers
marketers and advertisers develop a buying plan based on (3 things)
-population or market size
-effective buying income
-retail sales for the market (geographical area)

data related to expenditures of classifications of products for the specific market
buying power index
tells the advertiser the market share of the advertiser
bpi
bpi
buying power index
advertiser may obtain --- --- indicating how much the competition is spending on media
additional data
media buyers use various --- for determining the effectiveness of ad placement
formulas
evaluates a run of x number of commercials over a specific time period that has a consistent rating for the target audiences
gross ratings points
reflects total of all persons reached by each commercial in an ad campaign
gross impressions
buyers use data to calculate how much money to spend to
achieve their goals
media buyers buy specific audiences for their products based on several criteria...
demographics and psychographics
types of demographics (4)
-age
-sex
-education
-income


values and lifestyles of the audience
psychographics
the cost of advertising on specific stations
rate cards
a specific number of spots to run on one or more stations
packages
advertisers can buy these (ex. primetime on television, drivetime for radio, etc)
specific times
fixed position
-adjacencies
spot position
next to a program or spot set
adjacencies
ads for goods or services
trade deal or trade out
media buyers use standard formulas to figure out the actual cost of a
commercial spot
in used to express the cost of reaching 1,000 members of the audience
cost per thousand (cpm)
you need to know the cost of the spot and the size of the audience to
calculate the cpm
cpm is a good way of expressing --- of the media buy
efficiency
cost per thousand
cpm
cost of advertising (formula)
average audience delivered/ 1,000
viewers for superbow xxvii
41.9 million households
30second ad rate during superbowl xxvii
850,000 dollars
cpm for 30 second ad rates during superbowl xxvii
850,000/ (41.9 million/1000)
buying the superbowl v er...
er :

30 second ad rate:


21.3 million households

400,000 dollars

comparison between superbowl and er
7.86 dollars
cpm for er

cpm for superbowl

7.27

7.86

what is the better buy? the superbowl or er?
er
superbowls --- would have to be considered in the decisions
prestige
measuring advertising costs
cpp
takes analysis to the next level
-allows the measurement of reaching a specific demo
cost per point
cpp
cost per point
radio and television sales are divided into several categories
(4)
-local spot sales
-network sales
-sydicated
-national spot sales


local commercials purchased to run on local stations
local spot sales
time purchased within a television network program or on a radio network
network sales
national advertisers/ local avails
sydicated
buying time at various local stations using a national sales representative
national spot sales
cost of ad is shared between manufacturer and local store
cooperative advertising
network television is purchased in several ways:
upfront market
scatter market
media purchases made before television season actually begins
upfront market
four seasons where advertisers purchase time (fall winter spring summer)
scatter markets
purchasing time --- or in the --- --- each has its advantages
upfront
scatter markets
electronic verification (2)
loggers
competition
economics for program content:
the long tail v. traditional media model
television programming:
dramas
comedies
reality

most expensive programming to produce
dramas
less expensive programming to produce
comedies
least expensive programming to produce
reality
some first run programming loses money until
syndication
--- --- is not sufficient to pay the cost of the television series, particularly dramas
advertising revenue

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