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Glossary of cmun 250 chapter 11

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Adjacencies
commercial spots purchased from local television stations that generally appear during the time periods adjacent to network program.
Affiliates
local television stations that are associated with a major network. affiliates agree to preempt time during specified hours for programming provided by the network and carry the advertising contained in the program.
Average quarter hour figure
the average number of persons listening to a particular radio station for at least five minutes during a 15 minutes period.
Average quarter hour rating
the average quarter-hour figure estimate expressed as a percentage of the population being measured. used to measure radio audiences
Average quarter hour share
the percentage of the total listening audience tuned to each station as a percentage of the total listening audience in the survey area. used to measure radio audiences.
Cable television
a form of television where signals are carried to households by wire rather than through the airways.
cume
a term used for cumulative audience which is the estimated total number of different people who listened to a radio station for a minimum of five minutes during a particular daypart.
Dayparts
the time segments into which a day is divided by radio and television networks and stations for selling advertising time.
Engagement
focused mental and emotional connection between a consumer, media vehicle and a brands message.
Interconnects
group of cable systems joined together for advertising purposes
Image transfer
a radio advertising technique whereby the images of a television commercial are implanted into a radio spot.
Households using television
the percentage of homes in a given area that are watching television during a specific time period.
Local advertising
advertising done by companies within the limited geographic area where they do business.
direct broadcast satellite services
a television signal delivery system whereby programming is beamed from satellites to special receiving dishes mounted in the home.
multiplexing
an arrangement where multiple channels transmitted by one cable network.
Narrowcasting
the reaching of a very specialized market through programming aimed at particular target audiences. cable television networks offer excellent opportunities for narrowcasting.
National spot advertsing
all nonnetwork advertising done by a national advertiser in local markets.
Nielsen television index
daily and weekly estimates of the size and composition of the national viewing audiences for programs aired on the broadcast and major cable networks.
Participants
the situation where several advertisers buy commercial time or spots on network television.
People meter
an electronic device that automatically records a households television viewing. including channels watched, number of minutes of viewing an members of the household who are watching.
Ratings point
a measurement used to determine television viewing audiences in which one ratings point is the equivalent of one percent of all of the television households in a particular area tuned to a specific program.
Scatter market
a period for purchasing television advertising time that runs throughout the TV season.
Share audience
the percentage of households watching television in a special time period that are tuned to a specific program.
Station reps
individuals who act as sales representatives for a number of local stations and represent them in dealings with national advertisers.
Sponsorships
when advertisers sponsor content on a website
Spot advertising
commercials shown on local television stations with the negotiation and purchase of time being made directly from the individual stations.
Superstations
independent local stations that send their signals via satellite to cable operators that in turn make them available to subscribers (TBS, WGN)
Syndicated programs
shows sold or distributed to local stations.
Total audience
the total number of homes viewing any five minute part of a telecast.
Television households
the number of households in a market that own a television set.
Television network
the provider of news and programming to a series of affiliated local television stations.
Up-front marketing
a buying period that takes place prior to the upcoming television season when the networks sell a large part of their commercial
Zipping
fast forwarding through commercials during the playback of a program previously recorded on a VCR.
Zapping
the use of a remote control device to chance channels and switch away from commercials.

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