Glossary of cmun 250
Created by mrussell6
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- the sender- person, group or organization- of the message.
- the process of putting thoughts, ideas, or information into symbolic form.
- a communication containing information or meaning that a source wants to convey to a receiver.
- the method or medium by which communication travels from a source or sender to a receiver
- the process by which a message recipient transforms and interprets a message.
- etraneous factors that create unplanned distortion or interferece in the communications process.
- response/ feedback
- the set of reactions the receiver has after seeing, hearing, or reading a message. part of the message recipients response that is communicated back to the sender. can take a variety of forms and provides a sender with a way of monitoring how an intended message is decoded and received.
- types of encoding
- verbal, graphic, musical, animation
- semiotic perspective
- the object brand, sign/symbol intended meaning/message, that make up the components t every marketing message.
- communication channels
- personal- personal selling and word of mouth. nonpersonal- print media and broadcast media.
- AIDA model
- represnts the stages a salesperson must take a customer through in the personal- selling proess. Attention, interest, desire, action.
- Hierarchy of effects model
- process of how advertising works through as series of steps. awareness, knowledge, liking, preference, conviction, purchase.
- High Involvement thinking
- informattive, cars and house buying.
- High Involvement Feeling
- affective, jewelry and cosmetics. feel-learn-do.
- Low Involvement Thinking
- Habit formation. food and household items, do-learn-feel.
- Low Involvement Feeling
- self- satisfactin, candy. do- feel- learn (social)
- cognitive response
- thoughts that occur to a message recipient while reading, viewing, or hearing a communication.
- Elaboration Liklihood model
- a model that identifies two processes by hich commnication can lead to persuasionan. central- ability and motivation to pocess a message is high, full attention. peripheral- motivation is low and receiver focases on othe things rather than content.
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