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Glossary of SNCO 14 Comm 1 Prep

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Created by lippardr

Factor in planning communication
Analyze your audience

Who is the sending audience
Person or org you are communicating on behalf of

Who is the receiving audience
Person or group receiving the communication

Questions you should ask yourself about your sending audience:
Will my communication be in synch with organizational policy?
Question you should ask yourself about your sending audience
Am I communicating the intended message?
Question you shold ask yourself about your seending audience.
Will the organization be embarrassed by what I write or say?

2 questions to consider when analyzing receiving audience
Who will be my audience? Why should this concern us?

Why should this concern us?
Our comm should be appropriate for the audience

What does the audience know about the subject and why is that important?
The more they know the less explaining you need to do

What’s there background (Career field, length of service, level of education)?
Knowing their background will help you match your comm to the audience (Example) if you\'re speaking to civilians you may want to omit the military jargon.
Will the audience be receptive or hostile?
If the audience is hostile or skeptical you need to be more persuasive in your comm.

After analyzing the audience next
Choose a topic

Narrowing your topic will do the following:
Allow adequate coverage of the material, focus your attention on a specific area, require less research, provide a better chance for the audience to get your intended message

Next part of planning communication:
Determining purpose

Benefits of knowing purpose: Ensures your comm.
does what you intended, helps you organize your thoughts, focuses your comm, Identifies what you want the receiving audience to do with your comm.

Purposes for communication (4)each.
To Inspire, To Direct, To Inform, To Persuade

Use purpose statement:
Lets audience know the reason for your comm.

3 types of appeal:
Establish common ground, Empathy, Let them know what\'s in it for them,

Techniques of organizing:

Generating and refining content, Choosing a pattern of organization, Developing the into, body and conclusion, Using transitions
Use an outline:
To arrange main and supporting ideas in a visible framework that permits you to see and test your logic on paper

2 types of outlines:
Vertical and Horizontal

After completing the outline the next step is to:
Generate a rough draft

Patterns to choose from when organizing your comm:
Chronological, Spatial/Geographical, Cause/Effect, Problem/Soution, Sequential, Topical, Comparision/Contrast, Reasoning/Logic

Chronological:
Events, problems, or proceeding in sequence to another point. Simplest and most commonly used approach in writing.

Spatial/Geographical:

Starting at a poin in space and proceeding in sequence to another point.
Cause/Effect:

Shows how one or more ideas, actions, or conditions leads to other ideas, actions or conditions.
Problem/Soution:
Pattern used to identify and describe a problem or issue and then discuss possible soultuions to the problem or techniqes for resolving an issue.

Sequential:

to describe a sequence of steps necessary to complete a technical procedure or process
Topical:
Commonly used to present general statements followed by numbered listings of subtopics to support, explain, or expand the statements

Comparision/Contrast:
Use this style when you need to discuss similiarities and/or differernces between topics, concepts, or ideas.

Reasoning/Logic:
Used when your mission is to present research that will lead you down the path to you point of view.

Order in which a speech is delivered:
Steps are
1. Introduction,
2. Transition,
3. Body,
4 Transition,
5 Conclusion






Introduction is:
Attention step (opening), A purpose statement (what you\'re going to talk about and why the audience should listen), Overview (road map of what\'s to follow)

Attention step techniques:
A rhetorical question, Quotation,
Joke,
Startling Statement,
A Gimmick




Purpose Statement:
Purpose of your speech

Conclusion includes:
Summary,
Re-motivation,
Closure



Summary:
Briefly summarize your main points, Don’t introduce any new information

Re-motivation:

Tell your audience what you want them to do with the information
Closure:
Tie your closing remark back to your opening statement, Provide a strong sense of finality and convince the audience you\'ve reached the destination

Major transitions:
Signal to the audience that you are traveling to a new point

Effective transitions should:

Mention the point just discussed, Relate that point to the objective of purpose of the communication, Introduce the next main point
Factors to consider when planning communicating:
Analyze your audience,
Choose your topic,
Determine your purpose, Gather your support



Techniques of organizing a communication:

Generate and refine ideas, Choose a pattern of organization,
Develop the intro,
body and conclusion,
Use transitions


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