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Glossary of RTVF 1310 Chapter 8

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Created by ConnorBynum

Section ____ of the ____________ _____ gives broadcasters __________ of _________.
326 of the Communications Act

Freedom of Censorship

American Radio has "________ ________".
Format Freedom
The Task of a Radio Station:

Provide __________ programming to meet _________ and __________ needs of audience.

attractive

informational and entertainment

Matrix of Radio Programming:

_______ Programming which is...
___________ or __________ Programming...
______ and _____ _________ Programming...



Local - original programming produced by radio station. Prerecorded or Syndicated - Obtained from a commercial supplier outside the station. News and Talk Network - obtained from radio nets such as ABC, CBS, or NPR
Types of Radio Programming:
______ = most popular (__ out of ___ stations)
______/______ which include these four....
Popular personalities are _________ via satellite.




Music (9 out of 10)

News/Talk includes news, sports, weather, and traffic

Syndicated



Modes of Radio Production:

1. ______, _____ Production in which...
2. ______-________ Production which uses __________.
3. ________ _________ which is....



1. Local, live Production in which every station employs its own announcers and newscasters. 2. Live-assist Production which uses Voice Tracking 3. Turnkey automation which is fully automated
Modes of Radio Production:

1. ______, _____ Production in which...
2. ______-________ Production which uses __________.
3. ________ _________ which is....
4. _____________ which uses...






1. Local, live Production in which every station employs its own announcers and newscasters. 2. Live-assist Production which uses Voice Tracking 3. Turnkey automation which is fully automated 4. Semiautomation which uses syndicated producer for majority of programming
Voice Tracking is...
Computer Automation that makes it possible to program more than one station with the same personnel.

Basically where the guy prerecords little bits to tie songs together beforehand so he doesn't have to work while the playlist carries on. But be sure to learn the above definition.

Format is...
The overal sound and image of the radio station.
3 Keys to Successful Format are:
1. To identify and serve a predetermined set of listeners

2. To serve those listeners better than the competition

3. To reward listeners both on and off the air, and make them consistent customers for the products and services advertised on the station.



2 Programming Strategies are:

1. Do a ______ _____ at a specific _______ than the __________.

2. Develop a ______ that will deliver a large enough _________ to attract ________ revenue to the station.



1. Do a better job at a specific format than the competition.

2. Develop a niche that will deliver a large enough audience to attract entertainment revenue for the station.
Developing the Music Format:

Internal Factos:

External Factors:



Internal Factors: station ownership, dial location, power, technical facilities, management philosophy.

External Factors: Geography, population characteristics, program weaknesses (other stations).

The Goal of _______ _________ is to _________ a main __________.
Radio Programming

attract a main audience

The Target Audience is defined by these 2 things:
1. Demographics - age, education, race, sex, etc...

2. Psychographics - attitudes, beliefs, and lifestyles.

The ideal target group for radio is ________ aged mid-____s.
Women aged mid-30s
Between __ A.M. and __ P.M. radio reaches...
6 A.M. and 6 P.M.

more people than TV, cable, newspapers, magazines, and online services.

Just under _____ of all the ___+ listen between __ and ___ A.M.
half

12+

6 and 10 A.M.



3 Examples of Demographic Age Breakouts are:
1. 18-24

2. 18-34

3. 18-49



Current Research Rage measures...
qualitative research (values and lifestyles of listeners)
Radio Dayparts:
1. The most important time.
2. Second most important time.
3. About one in five people listen.
4. after 7 P.M. ratings drop as people watch TV.
5. ________ late morning and early afternoon are most important in this spot.




1. Morning Drive 6-10 A.M.

2. Evening Drive 3-7 P.M.

3. Daytime 10 A.M. - 3 P.M.

4. Evening and Late Night

5. Weekend Radio - Satuday







3 things about The "Format Wheel" are...
1. It is used to plan and execute the stations sound.
2. Shows where music, commercials, news, occur within the program schedule.
3. Stations may use different clocks for different dayparts.

The main purpose of the _____ ______ is ________ of ______.
Hot Clock

Rotation of Music

3 main types of information on the Hot Clock are:
1. Commercial time positions

2. Promotional position

3. Programming - music and news/talk segments



Clutter is...
When too many commercials have been placed on the format.
Most stations program between __ and ___ minutes of commercials per hour.
8 and 18
3 Subcategories of Musical Segments are:
1. Current Hits - given most airplay

2. Recurrent - recent hits but still popular

3. Gold - oldies



________ are ______ of ______ played on ________ _______. They are used by major _______ ________ to _______ what gets _______.
Playlists are lists of songs played on specific formats. They are used by major record labels to gauge what gets airplay.
Call-ins are...

Call-outs are...

Call-ins: requests to station that are logged in.

Call-outs: 'hooks' that are played over the phone.

Auditorium Tests are...
200+ song hooks tested with large groups.
A Segue is...

A Sweep is...

Segue: An overlap of one program element with another.

Sweep: a Musical Set with No Interruptions.

Spot Sets are...

Tip Sheets are...

Spot Sets: the commercial and promotional segments of the hot clock.

Tip Sheets: Billboard, Radio Records.

Auditorium Tests are...

Focus Group Studies are...

Auditorium Tests: 200+ song hooks tested with large groups.

Focus Group Studies: in-depth interviews about musical preferences.

Payola means:
Taking something of value in exchange for on-air presentation/promotion.
1. Section ____ of the C.A. addresses:

2. Section ____ of the C.A. addresses:

1. 508; Disclosure to Station Management.

2. 317; Sponsorship ID Requirements.

______ Formats are as ________ as _______ Formats.
Talk

Complex

Music



Four Common Programming Elements are:
1. News

2. Talk

3. Business

4. Sports





2 types of Various Program Segments are:
1. All News - Cyclical Format

2. News/Talk - News mixed with Talk. That's actually pretty obvious.

3 Classifications for NPR Programing are:
1. Public - Aprox. 400 CPB qualified stations rely on NPR and PRI for Programming.
2. College - Aprox. 800 with mixed formats.
3. Community - Operated by Civil and Religious organizations, school boards, charity, etc. Mixed Programming. Block Programming used.

Micro Broadcasting is used on:
Low Power FM
These are ideal for small community organizations...
Non-Commerical

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