cueFlash

Glossary of RTVF 1310 Chapter 11

Start Studying! Add Cards ↓

Created by ConnorBynum

_______ are written statements of principle guiding behavior. (e.g. Thou shalt not bear false witnesses against...
Codes
The __________ _________ of ___________ (NAB) established radio code in ______, included TV in ______. Covered both __________ and __________. After a ______ anti-_____ suit, NAB elected to _________ code completely.
National Association of Broadcasters, 1929, 1952, programming, advertising, 1982, trust, dissolve
In, ______ NAB adopted a _________ Statement of ___________ of _______ and ___ Broadcasting. This was ___________ in ______.
1990, Voluntary, Principles, Radio, TV, reaffirmed, 1992
Translate Acronyms:
RTDNA had a code of ___________ ______ Ethics. SPJ had a code for ____________ and ______ responsibility. AAF (Part of BBB) had a code for ___________ in advertising.
Radio & TV Digital News Associate - Broadcast News. Society of Professional Journalists - objectivity, press. American Advertising Federation (Better Business Bureau) - truthfulness.
Translate More Acronyms:
NCTA
NAD
NARB


National Cable Television Association
National Advertising Division
National Advertising Review Board

There has been _________ to _______ a more ________ code of __________ for __________.
pressure, create, formal, behavior, broadcasters
History of Code in Broadcasting Part 1:
19__: Congress introduced a ____ to allow _______ to create new _____ (did not pass). 19__: _____ was asked to draft an ________ __________ code of _______ for ___________.
1997: bill, industry, code. 1998: NAB, updated, voluntary, conduct, broadcasters.
History of Code in Broadcasting Part 2:
20__: _______ asked _____ to examine if current _____________ was _______ the public _________.
20__: after the Janet Jackson "__________ _________", the _____ formed ______ force.
No _____ code has been __


2000: Senate, FCC, programming, serving, interest. 2004: "wardrobe malfunction", NAB, task, new, proposed.
Advantages to codes: _______ & __________ are made aware of specific _________. Disadvantages to codes: Codes should be used in _______ against a ________. Written ________ put your __________ on record. Often worded _________ to _______ entire organizati
Public, employees, policies, court, station, policies, organization, vaguely, reflect.
Without Codes: 1. ____________ must be sensitive to ________, _______, and ________ sensibilities of __________. 2. _______ develop own ________ guidelines.
Management, political, social, economic, community, Stations, policy.
S&P Departments stands for:
__________ _________ increasingly making S&P decisions.
Departments of Standards and Practices
Program Producers
Influences of DS&P:1. Network's __________ position impacts __________. 2. Cable vs. OTA: (a). ______ overall has more ________. (b). __________ Cable channels like ______ and _________ have the greatest __________ in ________ and ________ content.
competitive, standards, Cable, leeway, Premium, HBO, Showtime, latitude, mature, sexual.
________ and ________ _________ are involved in Determination of Acceptability of TV/radio messages may depend on these 4 things:
Managers and Program Directors
1. Size of the market
2. Time Period
3. Station's Audience
4. Type of content involved



The __-_____ attempts to pass some __________ on the public.
This is a blend of _______ and ______- regulation.
Creation of ratings ________ and ________ is ___________.

V-Chip, responsibility, legal, self, definitions, guidelines, voluntary
Three Prime Areas of Concern: 1. Portrayal of _________. 2. Presentation of ____ and ________ (concerned group-PTC) 3. __________ Programming (PTA, NEA)
minorities, sex, violence, Parents' Television Council, Children's, Parent Teacher Association, National Education Association.
The Teleological Approach (Greek for _____ or ______) measures _________/___________ of actions in terms of ___________.
end, result, rightness/wrongness, consequences
2 Teleological Theories are: 1.______________ and 2. ________.

2 Deontological Approaches are: 1.___________ ___________ and 2. The ________ _______.

Utilitarianism, Egoism

Categorical Imperative, Golden Mean

Deontological Approach (Greek for _____): Not _______ with _______. Deals with those ______ that are morally _______ of all. Source of these: ________, _______, _______, the human _________. Does not matter if consequences of ______ are _______.
duty, concerned, consequences, duties, required, reason, society, supernatural, conscience, lying, beneficial
Categorical Imperative: 1. _________ in nature. 2. Developed by _______ ______. 3. Premise: _______ governs ________ - not _________. 4. Act only on ________ you'd want to be ________ law. 5. What's _____ for ____ is _____ for _____.
Deontological, Immanuel Kant, Duty, decisions, consequences, principles, universal, right, one, right, all.
The Golden Mean: 1.Developed by ________ of __________. 2. Grounded in _________ law: _________, __________, __________, and _________. 3. Search for the _________ - Find the ________ ______ within.
writings, Aristotle, natural, Moderation, temperance, equilibrium, harmony, extremes, golden mean
Situational Ethics: 1. Argues that _________ norms are ___________ due to _________ of all __________ and ________. 2. __________ are founded upon unique ________ of __________.
societal, inadequate, uniqueness, situations, problems, Decisions, details, situation.
Cultural Ethics: 1. Grounded in ________ - not ________. 2. An Individual is ________ by _______ - not ________. 3. An individual adjusts to a _________ of no __________. 4. Problems solved ___________, with regard to ______.
society, nature, shaped, culture, nature, society, universals, contextually, norms
Utilitarianism: 1. Most ________ _________ theory. 2. A person should act such that it ________ the _______ possible ratio of ______ over _____. 3. One makes the _______ that yields the _____ ______ and/or the _____ ______ to the ______ number.
popular teleological, produces, greatest, good, evil, decision, most good, least harm, fewest
Egoism: 1. Premise: Act in a way that is _____ for _____. 2. Do not sacrifice _____ for _______. 3. Blueprint: _____ ______'s novel, The ___________. 4.Subject of much _________.
best, you, self, others, Ayn Rand's, Fountainhead, criticism
Positive Response TV - the creator of _________ __________ - produced ___ ___________ over __ years generating an estimated revenue of $_____ ________.
By the late ___s, some ___________ indicated the ___________ industry brought in $____ ________.
Amazing Discoveries, 45, infomercials, 5, $300 million, 90s, estimates, infomercial, $1.7 billion

Add Cards

You must Login or Register to add cards