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Glossary of marketing 361
Created by ibiehler
- • Marketing channel (channel of distribution)
- a set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer
- Channel
- Latin word “canalis” which means canal
- Channel members
- all parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer;o Also called intermediaries, resellers, and middlemen
- Discrepancy of assortment
- the lack of all the items a customer needs to receive full satisfaction from a product or products
- Discrepancy of quantity
- the difference between the amount of product produced and the amount an end user wants to buy
- Providing Contact Efficiency
- o Supply chains simplify distribution by cutting the number of transactions required to get products from manufacturers to consumers and making an assortment of goods available in one location
- Spatial Discrepancy
- the difference between the location of a producer and the location of widely scattered markets
- Supply chain
- the connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function
- Temporal Discrepancy
- a situation that occurs when a product is produced but a customer is not ready to buy it
