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Glossary of lancers09
Created by timothy
- 5W'S & H
- The essentials of any story: who, what, when, where, why, and how
- ADVERTSING
- Space in a publication sold to other businesses; display ads usually contain headlines, illustrations, copy, a call for action and information to identify the business
- ALIGNMENT
- Refers to the justification of text at its margins; left, right, centered, justified
- BEAT
- A specific area assigned to a reporter for regular coverage
- BOLD
- Type which appears darker than surrounding type of the same family; used for emphasis
- BY-LINE
- Indicates who wrote the story; often includes the writer's title
- CAPTION
- The portion of the layout which explains what is happening in a photograph. Also called cutlines. Often includes a photo credit.
- COLUMN
- A vertical division of layout which aids in giving structure to a page
- DOMINANT
- The largest photograph on a layout
- EDITOR
- Has overall responsibility for the publication
