Glossary of COMM 1302 Exam 3

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1. Isolates, bridges, dyads and liaisons are all examples of communication -----------------.
two-person relationships
members of groups who connect to other groups
connect two or more groups but are not members of the groups
2. Widespread adoption over time of a product or idea.
Diffusions of innovation theory
3. Filtering function of the mass media which effects the amount of information received by the audience.
4. Function of the mass media in which social reality is shaped by editors who choose and display the news.
5. Television is this kind of medium (McLuhan) because it involves multi-sensory experience simultaneously.
Cool medium
6. What is the name of McLuhan’s theory that has as its thesis: “the medium is the massage”?
Technological determinism
7. A person who connects with other people (not just one) from another network.
8. This theoretical approach states that media audience members are active and goal-oriented and choose from competing sources to meet their needs.
Uses and Gratification Model (Palmgreen, Wenner, & Rosengreen)
9. Inadequate information for effective job performance.
10. Management style characterized by low focus on task and high focus on climate (Blake & Mouton).
Country Club management
11. Management style in which the manager lets the decisions rest with the employees (Likert).
12. According to Weber, a ----------- is characterized by rules, records, hierarchy and allocation of resources.
13. What is the *long-range goal of virtually every organization?
14. According to Ball-Rokeach & DeFleur, media may produce three types of effects on individuals: _________, affective and behavorial.
ambiguity resolution, attitude formation, agenda setting, expansion of belief system, value clarification
feelings and emotional response
initiation of new behavior or ceasing old behavior; will affect people by causing media dependence
15. According to two-step flow theory, these individuals receive information from the media and pass it on to their peers; this is a role distributed across groups.
Opinion leaders
16. Gerbner’s theory which focuses on the socio-cultural outcomes of mass communication; concerned with the totality of the pattern communicated by television rather than any particular content or specific effect; says TV shapes the viewer’s conceptio
Cultivation theory
17. According to Weber, traditional, bureaucratic, and --------------- are three kinds of authority.
Traditional authority
orders justified by tradition
Bureaucratic authority
power derived from accepted system rules
Charismatic authority
charisma of superior individual personality defies order and routine
18. The four phases of Fischer’s interact process are ----------------, conflict, emergence and reinforcement.
19. View of workers as lazy, irresponsible and in need of monitoring and possibly coercion in order to accomplish tasks.
Theory X
20. Provides important information to managers but may increase worker vulnerability.
Upward Communication
21. In contrast to the “global village” idea, cable television has contributed to this effect. Name that effect.
"Cultural islands" (narrowcasting/fragmentation)
22. (Blake and Mouton) Name the management style that has low concern for task and low concern for people.
Impoverished management
23. McLuhan maintained that eyeglasses, computers, cars, typewriters, etc. are all extensions of -----------------.
Our senses
24. According to Marshall McLuhan, communication is best defined as information ------------------.
25. In balanced and consistent situations, the media effect on people is usually to simply serve as ---------------.
26. The invention of the printing press in the Middle Ages produced what major cultural effect?
27. The belief acquired by massive exposure to violent media fare causing people to fear violent crime.
Mean world syndrome
28. ------------ communication is important for inter-department exchanges, problem-solving and coordination but may lack control.
29. The condition in which too much cohesiveness among members results in poor decision-making and an illusion of invulnerability.
30. According to Kurt Lewin’s field theory of groups, this term refers to a person’s conception of important goals and barriers as well as the requirements necessary to attain goals.
Life space
31. Social influence theory maintains that people behave aggressively even when social norms and pressures frown on aggression because of the complex relationship between ------------ and aggression.
using threats and/or punishments to influence behavior
anti-social motives behind coercion, often with intended harm
32. A personal goal, unknown to other members of a group, and usually destructive or counter-productive.
Hidden agenda
33. The human relations perspective on groups assumes that the nature and quality of relationships play a large role in productivity and satisfaction. The two major components of conflict behavior are ---------------- and cooperativeness.
34. The four phases of Fisher’s interact process are orientation, -----------------, emergence, and reinforcement.
getting acquainted and clarifying the task
tension and disagreement
cooperation, bargaining, and negotiation
unity and commitment to final solution
35. Group effectiveness depends on the definition and achievement of ----------------------.
36. As group membership ________, groups become more centralized.
37. One symptom of groupthink is an illusion of --------------.
38. One symptom of groupthink is an unquestionable belief in the group’s ----------------.
39. This results for groups that do not critically examine majority opinion or seek expert opinions.
40. After comparison, a person who sees no other group alternatives will stay in a ------------- group.
41. Group --------- affect centrality, satisfaction and efficiency.
Structural variables
42. As group membership increases, groups become more ------.
Centralized and formal
43. A future state of affairs desired by enough members to work for its achievement.
44. Group ----------- includes member qualities, group size and compatibility.
45. One symptom of groupthink is a _________ leader.
46. One symptom of groupthink is _____ efforts to rationalize.

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