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Glossary of COMM 1302 Exam 3

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Created by mcg1555

1. Isolates, bridges, dyads and liaisons are all examples of communication -----------------.
Roles
Dyads
two-person relationships
Bridges
members of groups who connect to other groups
Liaisons
connect two or more groups but are not members of the groups
2. Widespread adoption over time of a product or idea.
Diffusions of innovation theory
3. Filtering function of the mass media which effects the amount of information received by the audience.
Gatekeeping
4. Function of the mass media in which social reality is shaped by editors who choose and display the news.
Agenda-setting
5. Television is this kind of medium (McLuhan) because it involves multi-sensory experience simultaneously.
Cool medium
6. What is the name of McLuhan’s theory that has as its thesis: “the medium is the massage”?
Technological determinism
7. A person who connects with other people (not just one) from another network.
Bridge
8. This theoretical approach states that media audience members are active and goal-oriented and choose from competing sources to meet their needs.
Uses and Gratification Model (Palmgreen, Wenner, & Rosengreen)
9. Inadequate information for effective job performance.
Underload
10. Management style characterized by low focus on task and high focus on climate (Blake & Mouton).
Country Club management
11. Management style in which the manager lets the decisions rest with the employees (Likert).
Participative
12. According to Weber, a ----------- is characterized by rules, records, hierarchy and allocation of resources.
Bureaucracy
13. What is the *long-range goal of virtually every organization?
Survival
14. According to Ball-Rokeach & DeFleur, media may produce three types of effects on individuals: _________, affective and behavorial.
Cognitive
Cognitive
ambiguity resolution, attitude formation, agenda setting, expansion of belief system, value clarification
Affective
feelings and emotional response
Behavioral
initiation of new behavior or ceasing old behavior; will affect people by causing media dependence
15. According to two-step flow theory, these individuals receive information from the media and pass it on to their peers; this is a role distributed across groups.
Opinion leaders
16. Gerbner’s theory which focuses on the socio-cultural outcomes of mass communication; concerned with the totality of the pattern communicated by television rather than any particular content or specific effect; says TV shapes the viewer’s conceptio
Cultivation theory
17. According to Weber, traditional, bureaucratic, and --------------- are three kinds of authority.
Charismatic
Traditional authority
orders justified by tradition
Bureaucratic authority
power derived from accepted system rules
Charismatic authority
charisma of superior individual personality defies order and routine
18. The four phases of Fischer’s interact process are ----------------, conflict, emergence and reinforcement.
Orientation
19. View of workers as lazy, irresponsible and in need of monitoring and possibly coercion in order to accomplish tasks.
Theory X
20. Provides important information to managers but may increase worker vulnerability.
Upward Communication
21. In contrast to the “global village” idea, cable television has contributed to this effect. Name that effect.
"Cultural islands" (narrowcasting/fragmentation)
22. (Blake and Mouton) Name the management style that has low concern for task and low concern for people.
Impoverished management
23. McLuhan maintained that eyeglasses, computers, cars, typewriters, etc. are all extensions of -----------------.
Our senses
24. According to Marshall McLuhan, communication is best defined as information ------------------.
Transportation
25. In balanced and consistent situations, the media effect on people is usually to simply serve as ---------------.
Reinforcers
26. The invention of the printing press in the Middle Ages produced what major cultural effect?
Literacy
27. The belief acquired by massive exposure to violent media fare causing people to fear violent crime.
Mean world syndrome
28. ------------ communication is important for inter-department exchanges, problem-solving and coordination but may lack control.
Horizontal
29. The condition in which too much cohesiveness among members results in poor decision-making and an illusion of invulnerability.
Groupthink
30. According to Kurt Lewin’s field theory of groups, this term refers to a person’s conception of important goals and barriers as well as the requirements necessary to attain goals.
Life space
31. Social influence theory maintains that people behave aggressively even when social norms and pressures frown on aggression because of the complex relationship between ------------ and aggression.
Coercion
Coercion
using threats and/or punishments to influence behavior
Aggression
anti-social motives behind coercion, often with intended harm
32. A personal goal, unknown to other members of a group, and usually destructive or counter-productive.
Hidden agenda
33. The human relations perspective on groups assumes that the nature and quality of relationships play a large role in productivity and satisfaction. The two major components of conflict behavior are ---------------- and cooperativeness.
Assertiveness
34. The four phases of Fisher’s interact process are orientation, -----------------, emergence, and reinforcement.
Conflict
Orientation
getting acquainted and clarifying the task
Conflict
tension and disagreement
Emergence
cooperation, bargaining, and negotiation
Reinforcement
unity and commitment to final solution
35. Group effectiveness depends on the definition and achievement of ----------------------.
Goals
36. As group membership ________, groups become more centralized.
Increases
37. One symptom of groupthink is an illusion of --------------.
Invulnerability
38. One symptom of groupthink is an unquestionable belief in the group’s ----------------.
Morality
39. This results for groups that do not critically examine majority opinion or seek expert opinions.
Groupthink
40. After comparison, a person who sees no other group alternatives will stay in a ------------- group.
Costly
41. Group --------- affect centrality, satisfaction and efficiency.
Structural variables
42. As group membership increases, groups become more ------.
Centralized and formal
43. A future state of affairs desired by enough members to work for its achievement.
Goal
44. Group ----------- includes member qualities, group size and compatibility.
Composition
45. One symptom of groupthink is a _________ leader.
Charismatic
46. One symptom of groupthink is _____ efforts to rationalize.
Collective

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